It feels a bit (a LOT!) surreal to see our faces looking back at us from the front cover of the latest issue of IN Food magazine.
This is our first-ever cover feature, which makes it a particularly special moment for Spice Kitchen. There have been plenty of unexpected twists along the way, but we’re fairly certain we didn't imagine we would one day appear together on the cover of a food industry magazine!
Inside the issue, we talk to IN Food about the Spice Kitchen journey so far, from building a successful foodie business to staying true to the values that have shaped us from the beginning. We also reflect on our recent appearance on BBC One’s Dragons’ Den, including what it was really like to walk into the Den together, face the Dragons and share the story of our fiercely independent family business on national television.
The interview also explores some of the things we have learned during more than a decade in business. Growing Spice Kitchen has involved taking chances, making mistakes, listening to our customers and finding ways to stand out in an incredibly competitive food and gifting market. It has taught us the importance of good products and beautiful packaging, but also that the story, values and people behind a brand matter enormously.
A huge thank you to the IN Food team for choosing us for the cover and for giving Sanjay the opportunity to speak so openly about our experiences. We’re enormously proud of how far Spice Kitchen has come... and, yes, we may be just a little bit excitable about this one!
Read the latest issue of IN Food and our full interview here.