We are a family-owned artisanal spice and tea company run by mother and son team Sanjay & Shashi Aggarwal (aka Mamma Spice & Baby Spice!). Sanjay and Shashi share a common goal: to honour their Indian heritage and make their ancestors proud. That they can inspire so many to create, authentic dishes in the process is a bonus!
What started as a discussion over the kitchen table on Christmas Day 2012, Spice Kitchen has developed into a thriving small business that has never lost touch with its roots. We quickly realised that there was a huge appetite for our spice tins and sets. We've been humbled at how the public has taken our family and its values into their hearts.
Spice Kitchen has at its foundation an abiding commitment to remaining true to our cultural heritage. Family, food and mealtimes play an integral part in our culture, bringing people together, and forging greater family bonds.
Shashi Aggarwal's' expertise and knowledge with spices and spice blends are the foundation on which everything else is built. Originally hailing from Kenya, Shashi grew up in India and has now lived in the UK for over 30 years. She can draw on over 50 years of cookery experience and is an oracle when it comes to using spices.
And we are proud to do things the old-fashioned way. Then we send them to customers and stockists around the UK every day. Our spices are loved by our customers, and we are often told that they have never smelt anything like them!
Over and over, our customers say that what sets us apart is our family values. They love that we are a mother and son team, and in particular the nation has taken Shashi to their hearts as their archetypal mother figure. The love and passion we have for food, and in particular the best quality ingredients, has created instant trust with everyone who buys from us.
Going above and beyond
On a day to day, operational basis, we are all about getting the detail right and genuinely providing the WOW factor to each and every person who buys our products. We include handwritten notes in our orders, together with free gifts that surprise and delight our customers over and over. As we continue to experience phenomenal growth, we vow never to lose this personal touch.
What's more, nothing is ever too much trouble. Sanjay remembers taking a full day out of his busy schedule to source a lesser-known but particularly tasty chilli for a customer who contacted him on a whim. He'd never heard of the chilli, but he moved mountains to source the right product and get it to the customer in time for her to impress her friends with a knockout recipe. This is the essence of what we're about.
Shashi (Mamma Spice)
Everyone we meet, whether at Artisan Markets or Trade Shows, always asks to meet Mama Spice, because to them she represents the quintessential maternal archetype. From what our customers tell us, Spice Kitchen also represents something that has got lost along the way in our fast-paced, 24/7 culture.
Through the products we lovingly develop, we hope to inspire people to cook along with their families and to make mealtimes special.
Awards and media presence
We have a close working relationship, having all helped to run a successful family retail business in the past, and together we have turned what started as a small retirement project into a thriving online spice and tea business with a growing list of UK stockists.
By utilising our individual strengths, and clearly defining roles for the different family members, we have been able to expand quickly over the last four years to become an established name amongst consumers and chefs around the UK.
The business has gone much further than we ever set out to do, winning Great Taste Awards for our food products, and being recognised in national press such as The Guardian and the Independent. We have gained chefs as customers who regularly buy our products for their restaurants, and have been featured on the Hairy Bikers on BBC1.
Supporting amazing charities across the globe
Sanjay and Shashi remain dedicated to giving back to the communities they know and love. They have chosen three charity partners that are close to their hearts, and are proud to support some incredible causes in India, the UK and internationally, such as:
We love to talk to our customers and are passionate about sharing our love for cooking; do see our recipe section for some great ideas.
If you have any questions or need any 'Spice Advice' do get in touch, we would love to hear from you all.
Shashi & Sanjay