Spice Kitchen named as finalist in competition to win six-figure TV ad package
Posted on: Jul 4, 2025
- Spice Kitchen has been named a finalist in Small Business, Big Break competition.
- The competition offers an incredible opportunity for three UK SMEs to have their brand featured on TV
- Former Dragon Piers Linney is among the expert judges set to choose the winners of the Small Business, Big Break competition
4th July 2025: Spice Kitchen based in Liverpool has been chosen as a finalist in the Small Business, Big Break competition.
Led by Constant Contact in partnership with Enterprise Nation, and with support from Channel 4, Small Business, Big Break is an initiative to support the UK’s best small businesses to showcase what they do to millions of TV viewers.
Founded in 2012, Spice Kitchen is an independent family business led by mother and son team Sanjay and Shashi Aggarwal that sells award-winning spice blends and gifts. It has been selected as one of just eight finalists in the competition, who will go head-to-head in a special pitching event.
The finalists will present their business to an expert panel of judges and share why they deserve to win one of the three TV advertising and marketing support packages worth over £300,000 on offer.
The judging panel — which includes former Dragon Piers Linney, Constant Contact CEO Frank Vella, Constant Contact UK General Manager Erika Robinson, and Enterprise Nation COO Polly Dhaliwal — will hear from each of the eight finalists.
Erika Robinson, UK General Manager at Constant Contact, said: “With SMEs representing over 99 per cent of the business population in the UK, it is vital to help them get the brand recognition that they deserve.
“Constant Contact is committed to helping small businesses succeed, and we were blown away by the high standard of entries in the Small Business, Big Break competition. We wish the finalists all the best of luck — and can’t wait to see their pitches!”
Aaron Asadi, CEO of small business support platform and membership community Enterprise Nation, added: "In today’s competitive market, communicating your brand’s story is crucial.
“By partnering with Constant Contact and Channel 4 for this pitching event, we’re offering businesses an unprecedented opportunity to showcase their potential. For many, a successful TV commercial campaign would be a game-changing milestone that opens doors previously out of reach."
“Our whole brand is about passing my mum’s knowledge of spices and cooking not just to our customers. A TV campaign would introduce new people to our story and website, catapult us into the mainstream, and pay homage to my mum’s invaluable legacy.”
~ Sanjay Aggarwal, cofounder and chief spice officer at Spice Kitchen.