I thought I would share some hints and tips about Shopify, an ecommerce platform that our store is built on. These are in no particular order!
Shopify Blog: Firstly their blog is an excellent resource for information. Some examples of their articles are:
Email Marketing: Make sure you do it! Mailchimp integrates really easily into Shopify and they can also support abandoned checkouts. Also simple emails are good, dont get too bogged down with great design as a small business and if you dont have the resources.
Unboxing experience: Make sure you exceed your customers expectations. Add in free stuff, discount codes and also encourage your customers to share the products they buy through social media. Some companies do handwritten thankyou notes, possibly good thing to do time dependent!
Reviews: Free app called Shopify product reviews. Really encourage your customers to review and you can manually them in yourself (if you add in a fake email address which doesnt get shown).
Address and Contact Details: Should be on your site somewhere to make you look like a more legitimate business.
Video: video content is great. Try and add subtitles so you are appealing to be people hard of hearing and also lots of people watch video with no sound (on public transport / in bed!)
Social Media - pick and choose social media that works for you and use it. This will help build followers and will improve your brand image. Google does use companies Twitter accounts within search!
Google Shopping - There is a merchant app which you need to use to integrate with your store.
Outbound Marketing Strategy: Create a marketing strategy that doesn t suck. By this you should try and define what activities you are going to do every week, month, year. Things include email marketing, free items to bloggers, talks at events, print or digital advertising, journalism, getting backlinks on other sites.
Apps: Are the lifeblood of shopify and can do alot of things for you. Ones I love are:
Free Shipping Bar
SEO Image Optimiser
SEO: lots to say about this
Important things for product pages, special pages (home, contact us etc) and collection pages:
Title | headline eg. Spice Kitchen | Spices, Teas and Gift Sets
Add the crucial info on the product for google. Think of it like a tweet. Each product should have a different one.
Very important for Google to find and know what your images are. There is an app to automate it called SEO image optimizer by Booster apps. It does all of them in one go and then repeats every week. It’s ace!
Constant new content on the website eg. blog – google loves it. You can tailor content for RankBrain – relate it to products & drive search. Story, story, story.
What not to do: Don't duplicate content, buy backlinks, write like a robot, try and take short cuts, use excessive popups.
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